If you are a specialist in the field of a healthy lifestyle and healthy nutrition, a practicing doctor, then you must have considered developing high-quality and effective food supplements. To do this, today you can try to make food supplements under your own trademark. On the one hand, this allows bearing minimal costs, on the other hand, you can start with a minimal batch in order to gradually form a circle of regular customers, and bring a passive and active income flow to your business.
You can start with one or two products, then expand the range by introducing individual compositions. As for the sale of food supplements, today there are many opportunities, both through online stores and through retail outlets or direct sales to your customers.
WHAT ARE FOOD SUPPLEMENTS UNDER A PRIVATE LABEL?
Private label business means placing your own label on quality food supplements of a supplier with all permits for their sale.
At the same time, the risk of your liability remains minimal, as well as the costs of developing a marketing strategy. After all, if you are a doctor, naturopath, chiropractor, registered dietitian, nutritionist or health coach, you already have clients for whom you can directly recommend food supplements according to their therapy protocol.
Your customers already trust you, as you recommend them an exclusive product with a quality composition, and they are ready to buy it regularly, which as a result influences the increase in profits.
6 EFFECTIVE OPTIONS TO INCREASE SALES OF PRIVATE LABEL SUPPLEMENTS
If you want your private label food supplement business to thrive and make a profit, the following steps must be followed:
MINIMUM ORDER
The production of supplements under the trademark implies manufacturing products in minimum volumes - 24, 36, or 48 packages, for example. This allows you to quickly distribute them among your regular customers directly or with the help of an already operating online store or if you are registered on some other online platform.
You can start with 2-3 supplements - with those products that your customers most need and those which will be definitely sold. For example, supplements that support the digestive system, normalize hormonal levels or solve specific problems.
$500$ FOR THE START OF PRODUCTION
The cost of starting production can initially be no more than $500 since the product is already ready: extensive research has been carried out, there are permits, a label, materials for marketing promotion, a transportation system has been organized, etc. Therefore, trademark owners can see in the near future that the investments pay off in the first 1-2 months, and then the first profit is gained.
PERSONALISING CUSTOMERS’ NEEDS
Your own brand is food supplements that you have selected specifically for the protocols that you recommend to your clients and patients. Only in this way, they will trust you, because the supplement is high-quality and presented specifically by your own brand.
MARKETING SUPPORT
To promote your own brand, you should choose a supplier who will be ready to offer marketing support to you. For example, the one who can advise the best-selling product, its actual production or label design, advertising, and all this can be included in the cost of launching a personal brand, which will facilitate the process even more.
OWN BRAND = A PERSON WHO CAN CONVINCE
To promote your own brand, it is important to know how to effectively promote yourself. More trust is formed in a person who knows how to convince, which means that it will become somewhat easier to promote a brand. Your clients will feel more confident as you can offer them personalized products for their wellness. This is another step that helps convert to profit.
GUARANTEED PASSIVE INCOME IN FUTURE
Thanks to regular customers, and their relatives, to whom they recommend your supplements, you will manage to receive passive income for many years.
CREATING INDIVIDUAL FORMULATIONS
Creating individual formulations can be another step towards making money along with a personal trademark. If a trademark requires a minimum of time – at least a month or two, the development of individual formulations takes 1-5 years.
The advantage of individual formulations is that you will be able to fully control the composition of the components, conduct research work, independently control the production process, and, as a result, you will own exclusive rights to the finished food supplement.
To do this, we recommend choosing a company with many years of experience so that the development of individual formulations does not turn into a disaster for you and your customers. It is important that the company meets the requirements of the food industry, uses only high-quality ingredients, is regulated by specialized bodies, and complies with quality systems.
SALES CHANNELS: ONLINE, OFFLINE, OR DIRECTLY TO CUSTOMERS
If you want your private label supplements to be profitable, you need to learn all the features of selling through online stores, offline stores, or in your own branded store. Each option has the potential to make a profit.
The easiest option might be to sell directly to your clients or patients, as you have thoroughly researched their needs and know that they trust you. Also, you are 100% sure of the products, and their high-quality ingredients that will bring profit to your business.
When it comes to retailing supplements, customers should be advised, as they tend to choose only what is popular at such outlets, and not supplements recommended by doctors or nutritionists. Therefore, you should retail supplements that respond to trend requests, but at the same time have a unique composition.
Online trading expands the sales area and you can go international with your product. Of course, customer requests may vary depending on the season, and trends, but, for example, food supplements for immunity, and probiotics are always necessary for the body and will always find a ready sale. Here it is important to study the seasonality, the needs of the regions, and the age well in order to sell and make high profits.
AS A RESULT…
Building a successful business by launching private label supplements is absolutely possible. To do this, you can start with just 2-3 products, minimum batches, selling through online stores, retail, or directly to your customers. Gradually studying the supplement market, you will become an expert in this area, which is likely to influence your future profits.
